Marketing analytics plays a crucial role in improving customer conversion rates, leading to increased sales. Find out how you can optimize your conversion rate by implementing four key Marketing Analytics use cases.
Improve conversions to boost your revenue.
Discover how you can implement AI-powered Marketing Analytics use cases to optimize your website’s conversion rate, to increase sales and revenue.
Purchase Propensity
Understand the likelihood of customers purchasing each product to improve your marketing conversion rates with personalized targeting.
Customer Lifetime Value
Predict each customer’s future revenue to optimize customer acquisition costs and use marketing to reduce churn.
Audience Segmentation
Group customers into distinct segments for a more targeted approach to improve marketing efficiency and boost revenue.
Value-Based Bidding
Maximize your return on ad spend (ROAS) by adjusting bids based on the potential revenue for each customer.
Our packages
Implementation of Google Cloud’s Marketing Analytics Jumpstart on your Google Cloud environment to explore the value of a new use case.
Discover other conversion rate use cases, additional pipelines + egress requirements, making sure your data is ready to unlock new value.
Onboard powerful solutions into your existing Marketing Analytics platform alongside other first party data.
Marketing Analytics Partenaire de l'année
Datatonic est le partenaire de spécialisation de l'année 2024 de Google Cloud pour l'analyse marketing ! Nous avons travaillé avec des entreprises de premier plan pour tirer de nouvelles informations de leurs données et mieux se connecter avec leurs clients.